Brand Identity Design created for Recovery Inside Out, LLC.
Deliverables included:
Deliverables included:
1. Custom Website
2. Website Copywriting for the entire website
3. Custom Logo Designs (2 logo variations)
4. Custom Brand Style Guide
5. Brand Story
6. Company Tagline/Slogan— "Where Healing Truly Begins."
7. Custom Brand Photography
8. Custom Brand Illustrations & Graphics
9. Custom Business Card
10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)
2. Website Copywriting for the entire website
3. Custom Logo Designs (2 logo variations)
4. Custom Brand Style Guide
5. Brand Story
6. Company Tagline/Slogan— "Where Healing Truly Begins."
7. Custom Brand Photography
8. Custom Brand Illustrations & Graphics
9. Custom Business Card
10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)
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▪️Brand Messaging:
Company Tagline/Slogan— "WHERE HEALING TRULY BEGINS."
▪️Target Audience:
Parents who are desperate and terrified that their child will die from addiction. Parents have tried everything, and nothing seems to work. They are desperate to find a solution that helps their child recover from addiction.
▪️Brand Personality:
Modern, focused, goal-oriented, solution-oriented, family-oriented, strong, courageous, empathetic, and caring. Encouraging— We support you, and we'll be with you every step of the way. Empowering— You are in charge of your life— let's make it a good one.
▪️Tone of Voice:
The tone of voice is encouraging, welcoming, casual—yet direct, purposeful, empathetic, knowledgeable, trustworthy, and written to evoke hope for the scared parents. The purpose of the content is to build an emotional connection (with the viewer/parent), gain credibility and trust with the parents and offer solutions.
▪️Unique Selling Proposition:
No other licensed therapy practice in Georgia offers the specialized services that Recovery Inside Out, LLC offers. Allison's unique skillset in Substance Use Disorders (SUD) and her work with young people have made her the "go-to" person for parents struggling with their kids due to substance use.
▪️Brand Messaging:
Company Tagline/Slogan— "WHERE HEALING TRULY BEGINS."
▪️Target Audience:
Parents who are desperate and terrified that their child will die from addiction. Parents have tried everything, and nothing seems to work. They are desperate to find a solution that helps their child recover from addiction.
▪️Brand Personality:
Modern, focused, goal-oriented, solution-oriented, family-oriented, strong, courageous, empathetic, and caring. Encouraging— We support you, and we'll be with you every step of the way. Empowering— You are in charge of your life— let's make it a good one.
▪️Tone of Voice:
The tone of voice is encouraging, welcoming, casual—yet direct, purposeful, empathetic, knowledgeable, trustworthy, and written to evoke hope for the scared parents. The purpose of the content is to build an emotional connection (with the viewer/parent), gain credibility and trust with the parents and offer solutions.
▪️Unique Selling Proposition:
No other licensed therapy practice in Georgia offers the specialized services that Recovery Inside Out, LLC offers. Allison's unique skillset in Substance Use Disorders (SUD) and her work with young people have made her the "go-to" person for parents struggling with their kids due to substance use.
Brand Identity Design created for Recovery Inside Out, LLC.
Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.
Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.
PROJECT DETAILS
DELIVERABLES INCLUDED:
2. Website Content Copywriting for the entire website
3. Brand Story
4. Company Tagline/Slogan— "Where Healing Truly Begins."
5. Custom Logo Designs (2 logo variations)
6. Custom Brand Style Guide
7. Custom Brand Photography
8. Custom Brand Illustrations & Graphics
9. Custom Business Card
10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)
4. Company Tagline/Slogan— "Where Healing Truly Begins."
5. Custom Logo Designs (2 logo variations)
6. Custom Brand Style Guide
7. Custom Brand Photography
8. Custom Brand Illustrations & Graphics
9. Custom Business Card
10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)
CUSTOM WEBSITE DETAILS
1. Custom Website: SEO optimization for the entire website, design/layout of the website, web development, SEO Strategy, custom graphics for the website, and copywriting for the entire website.
2. Website Content Copywriting included:
HOME PAGE:
Introduces Recovery Inside Out, LLC.
ABOUT:
The establishment of Recovery Inside Out, LLC and its purpose.
MEET THE TEAM:
Introducing Allison Basham (Allison's Biography)
SERVICES OFFERED:
▪️Individual Therapy
▪️Family Therapy
▪️Parent Consultation
▪️Case Management/Consultation
▪️Treatment Placement
▪️Supervision
SPECIALIZED SERVICES:
▪️Substance Use Disorders (SUD)
▪️Dialectical Behavior Therapy (DB)
▪️Somatic Experiencing®
▪️Certified Psychodrama Healer
▪️ARISE® Interventionist
APPOINTMENTS:
Directs you to the Contact Us page.
PATIENT PORTAL:
This adds a personal touch to the website. The Patient Portal allows the patient to log in, access their account, and perform various secured activities.
FAQ:
I wrote a long list of Frequently Asked Questions and Answers— using the "accordion dropdown feature".
FEES & PAYMENTS:
Allison Basham's Fees & Payment structure for all of her Services Offered— using the "accordion dropdown feature".
WORKSHOP & EVENTS:
Custom calendar showing dates and times of upcoming workshops & events.
BLOG:
Custom blog page.
CONTACT US:
Custom-written content with beautiful custom-stylized brand photography and graphics.
