CLIENT: ePaw— Charlotte Fallon Smith, Owner, and Founder of Fallon Holdings, Ltd and the brand, ePaw
ABOUT THE CLIENT: ePaw is an eco-friendly, sustainable pet product company based in Lancashire, England.
DELIVERABLES:
• Brand Story
• Tagline
• Copywriting
• Tagline
• Copywriting
TAGLINE
Creating sustainable, eco-friendly pet products with endless PAW-sibilities!
BRAND STORY
“I’m pretty sure I was a dog in my past life!” laughs Charlotte Fallon Smith, Owner, and Founder of Fallon Holdings, Ltd and the brand, ePaw.
As an avid environmentalist and longtime pet owner, it was only natural that Charlotte Fallon Smith found herself down the path of developing an eco-friendly, sustainable pet product company.
I love pets and I love finding innovative, eco-conscious strategies to solve problems. What better way to do that, than to combine these two passions; hence, ePaw was created.
Blue, my German Short-haired Pointer, is not only a part of my family, but she's a big part of ePaw. Blue represents ePaw's true spirit of companionship and unconditional love. We couldn't have asked for a more lovable company mascot!
I wanted to create a pet product that people felt good about buying— a pet product that gave back to our Earth, our communities, and Pet Rescues.”
— Charlotte Fallon Smith, Owner, and Founder of ePaw
FAMILY-OWNED AND FRIENDLY SERVICE
As a family-owned business, supporting our customers in every possible way is very important to us— you and your pet are our TOP PAW PRIORITY. No request is too small, and no task is too big for us. Our resources are vast, and our customer service is bar none. Individualized, undivided attention is the service you can expect. Shopping ePaw means that you’re getting quality, sustainable merchandise. With every dollar you spend, you’re supporting families, pet rescues, local communities, boosting the human spirit, preserving the Earth’s environment, and the eco-conscious effort.
WE KNOW PETS
Here at ePaw we know pets. And to know pets, you must care about them— and we care about pets. All of us here at ePaw are pet owners and we understand the connection and love you have with your pet. All our ePaw products are certifiably stamped (pawed) with approval from our personal furry friends.
Innovative thinking breeds superb quality. Our team is full of creative pet experts with big hearts. We believe anything is possible— that’s how we approach every opportunity. You, our customers, are the reason we are here!
100% SATISFACTION GUARANTEED
We want you to be completely satisfied with your ePaw purchase and that's why we offer a 100% customer satisfaction guarantee on all our products. If for any reason you are not 100% satisfied with your ePaw purchase, you may return unopened packages for a full, no-questions-asked refund to your original form of payment. We work around the clock to ensure you and your pets are HAPPY ONES!
WE GIVE BACK TO OUR COMMUNITY
ePaw is all about giving back to our community and what better way to give back than to join forces with local Pet Rescues. We’re a big believer that every little bit counts. One by one, little by little, it all adds up— together as a collective community, we will make vast waves of positivity for our Earth’s environment. A percentage of all ePaw’s profits will go to local Pet Rescues in Leeds, England, United Kingdom. Your ePaw purchase will help feed a hungry dog or cat and provide a soft bed for them to sleep on.
“It’s not about how much you spend, it’s about where your dollar is going.”
— Charlotte Fallon Smith, Owner, and Founder of ePaw
Feel good about your ePaw purchase— you’re supporting animals in need whilst protecting the Earth’s environment. Soon, ePaw plans to go from local to international and partner with animal shelters and rescues around the world. We make it our mission to help a furry friend in need.
OUR PHILOSOPHY
At ePaw, we have a “Green Mindset." We think, eat and act in green. A “Green Mindset” means that your pet will be happy and smiling because not only do we create our products with the environment in mind, but we create our products with love, care, and consideration— we create our products with YOU in mind!
As an eco-conscious and renewable company, ePaw’s core values focus on sustainability, kindness, compassion, generosity, adaptability, and innovative opportunities. It’s about recycling, reducing waste, protecting our ecosystem, and using sustainable resources to create a unique, purposeful, and eco-conscious product.
From start to finish, the entire process of making our products is 100% environmentally conscious. We use sustainable resources such as bamboo to create our products. We reduce waste during the manufacturing process by utilizing renewable energy companies. For every ePaw product that you buy, we will plant a tree to help preserve our beautiful Earth.
Sustainability is more than just using recycled materials, it’s about efficiency. All our products are transported with the environment and climate in mind. And that’s why ePaw utilizes 100% carbon neutral shipping for all ePaw products: thus, reducing environmental impact.
“It’s not about buying more; it’s about using less and giving back.”
— Charlotte Fallon Smith, Owner, and Founder of ePaw
CARBON NEUTRAL SHIPPING
Sustainability On Demand— What does that mean?
It means we understand that you want MORE from your pet product— and ePaw has the proper eco-conscious business structure and “Green Mindset” to deliver what you want. And speaking of delivering— ePaw's TOP PAW PRIORITY is reducing environmental impact and that's why we utilize 100% carbon neutral shipping for all our products.
It means we understand that you want MORE from your pet product— and ePaw has the proper eco-conscious business structure and “Green Mindset” to deliver what you want. And speaking of delivering— ePaw's TOP PAW PRIORITY is reducing environmental impact and that's why we utilize 100% carbon neutral shipping for all our products.
Carbon Neutral Shipping— How does that work?
With every package we ship, we use transportation methods that produce minimal emissions; thus, less carbon dioxide is dispersed into our environment. Transportation is a major contributor to carbon dioxide levels. And with higher levels of carbon dioxide, our Earth literally starts to cook. Carbon neutral shipping reduces the amount of carbon dioxide (greenhouse gases) and helps prevent Earth’s temperature from rising. We want the Earth’s surface to remain habitable— full of green grassy fields for our furry friends to play in— not fried like an egg.
With every package we ship, we use transportation methods that produce minimal emissions; thus, less carbon dioxide is dispersed into our environment. Transportation is a major contributor to carbon dioxide levels. And with higher levels of carbon dioxide, our Earth literally starts to cook. Carbon neutral shipping reduces the amount of carbon dioxide (greenhouse gases) and helps prevent Earth’s temperature from rising. We want the Earth’s surface to remain habitable— full of green grassy fields for our furry friends to play in— not fried like an egg.